For apparel manufacturers from emerging economies, the European market can be a daunting proposition. The market is highly segmented, and it requires a well-defined offer to succeed. However, there are a variety of ways to make the most of your efforts.
One way to improve your chances of securing orders from European buyers is to join an association. These are a great way to find potential customers as well as learn about the industry at large. Some associations also have specific sourcing groups, which can help you meet the needs of your target buyers.
Another option is to use a matchmaking website. Many of these are free to join, but some do require a small fee. They allow you to browse through buyer queries as well as submit a company profile to potential buyers.
Finally, you can try to reach out to smaller retailers. Many of them have their own brands as well as stores in their home countries. This may be a good strategy, but it isn’t always easy to do. You can make this easier by promoting your company’s offerings online.
In addition to these steps, it’s also a good idea to set up a local office. If you can afford it, you should also consider hiring a sales agent. Sales agents are experts in dealing with international buyers, so they can make sure that your products and services are properly displayed. As a bonus, your expenses can be shared.
It’s easy to find information about European buyers on websites like LinkedIn. The site is popular with many business professionals, and it is a great place to find a sales representative for your export endeavors. Plus, a LinkedIn account can be a great way to network with other professionals in the industry.
Another site you should check out is Manufy, which offers a service that connects companies looking for European buyers with freelancers and manufacturers. The platform allows you to find suitable candidates based on your criteria, such as location and business size. Although it’s not an exhaustive list, the site lists companies that are active in Europe.
The CBI (Consumer Business Institute) has a study that covers the most practical ways to approach European buyers. The study explains the main points, such as which platforms to use and which ones to avoid. Also, the CBI gives marketing advice and provides export coaching.
As a rule of thumb, the most effective and efficient way to connect with buyers is to advertise your offerings online. For example, you can post a blog or an article about your product, which is a great way to promote your brand. Additionally, you can create a company profile and request to be added to relevant sourcing groups.
There are many more methods to find and connect with European buyers, but you should take the time to learn about them. These steps should be a part of your overall strategy for a successful business.